Local Pest Control Business Optimization

Local Pest Control Business Optimization On Google

One of the most important parts of any pest control company's marketing success is local business optimization. That applies to your SEO (Search Engine Optimization) efforts within your pest control company website, how you market on social media, and how you configure your Google business profile, among other things. Regardless of how large or small your pest business is, you're going to need the local customers if you want to make any money. Between the way folks use search and the way the search engines parse the results they publish, the local part is just huge. It absolutely must be built in to any pest control website design - period.

I believe that one of the most overlooked and under utilized tools for local business optimization is long-tail keywords. The combination of service + city is extremely important (ex: if I were doing SEO for pest control Phoenix), but it's not the whole story. In fact, I would wager that many failed SEO programs were based on this combination alone and did not include the use of long-tail keywords.

What Are Long-tail Keywords?

A long-tail keyword is simply another way to use one of your base keywords. They are search engine optimization variations of the keywords that are important to your business. As an example, maybe you offer termite treatments and want to optimize your company for that service so that you can increase your termite related revenue stream. 'Termite Treatment Surprise AZ' might be a base keyword that you want to optimize your termite company website for.

The problem is that it may be a very competitive keyword and be difficult to rank well for early on in your SEO program. To help, you'll want to also use variations such as 'Termite Treatment Chemicals' and 'Best Termite Treatment Method' along with the base keyword. Those longer variations will likely be easier to rank for which will not only help you increase revenue, but also to gain page (and possibly domain) authority for your termite treatment page. In the long run, using those sorts of long-tail keywords will help you rank better for the base keywords, too.

Optimizing For Area Specific Results

Along with the pertinent keyword family for a given page, you'll also want to optimize for location(s) where you offer your services. Google uses both what the searcher types into the search bar and the searcher's actual location to help deliver the best possible search results. One way to help be found in the area(s) you service is to use all variations of the name of the location(s) you want to rank for. So if you're in the Phoenix market, you may want to use variations such as:

  1. Phoenix
  2. Phoenix AZ
  3. Phoenix Arizona
  4. Phx
  5. Metro Phoenix
  6. Metro Phoenix AZ
  7. Valley Of The Sun
  8. Phoenix area
  9. Metropolitan Phoenix Area

Conclusion

When it come's to local pest control company optimization, there's way too many little things that add up in a big way to go over in this post. However, the combination of service + location is probably the single most fundamental part of a pest control company's SEO program. And it's often those variations and the use of long-tail keywords that will get your program off to a good start. It's pretty simple, really: if you want to have one of the top pest control websites in your area, it's got to be optimized for local search.

I opened my exterminating business - Goldshot Exterminating - on February 23, 1991. Back then the internet wasn't really a thing - at least not for the real people. As the years went by it became apparent that the guys who were showing up in search results were the ones who had more successful businesses. I began dabbling with it in the late 90's, but didn't get it right for several years. Once I figured out the local business optimization part of it, my business did very well. Even now (I no longer offer any PC related services) I sell lots of leads off of my website each month. It wouldn't be possible without the local customers.

I hope this article helps shed some light on the importance of optimizing your company for local customers and how the use of keyword variations can help with your SEO. And I hope that if you want help getting your pest control company on Google's page 1, you'll give me a call. After all: if you're not on page 1, it really doesn't much matter where you are, cause that's where the money is.

 

John Goldshot

Websites That Work, LLC

WebsitesThatWork.biz

928-275-7444

-Home Page-

Local
Pest Control
Business Optimization

Local Pest Control Business Optimization On Google

One of the most important parts of any pest control company's marketing success is local business optimization. That applies to your SEO (Search Engine Optimization) efforts within your pest control company website, how you market on social media, and how you configure your Google business profile, among other things. Regardless of how large or small your pest business is, you're going to need the local customers if you want to make any money. Between the way folks use search and the way the search engines parse the results they publish, the local part is just huge. It absolutely must be built in to any pest control website design - period.

I believe that one of the most overlooked and under utilized tools for local business optimization is long-tail keywords. The combination of service + city is extremely important (ex: if I were doing SEO for pest control Phoenix), but it's not the whole story. In fact, I would wager that many failed SEO programs were based on this combination alone and did not include the use of long-tail keywords.

What Are Long-tail Keywords?

A long-tail keyword is simply another way to use one of your base keywords. They are search engine optimization variations of the keywords that are important to your business. As an example, maybe you offer termite treatments and want to optimize your company for that service so that you can increase your termite related revenue stream. 'Termite Treatment Surprise AZ' might be a base keyword that you want to optimize your termite company website for.

The problem is that it may be a very competitive keyword and be difficult to rank well for early on in your SEO program. To help, you'll want to also use variations such as 'Termite Treatment Chemicals' and 'Best Termite Treatment Method' along with the base keyword. Those longer variations will likely be easier to rank for which will not only help you increase revenue, but also to gain page (and possibly domain) authority for your termite treatment page. In the long run, using those sorts of long-tail keywords will help you rank better for the base keywords, too.

Optimizing For Area Specific Results

Along with the pertinent keyword family for a given page, you'll also want to optimize for location(s) where you offer your services. Google uses both what the searcher types into the search bar and the searcher's actual location to help deliver the best possible search results. One way to help be found in the area(s) you service is to use all variations of the name of the location(s) you want to rank for. So if you're in the Phoenix market, you may want to use variations such as:

  1. Phoenix
  2. Phoenix AZ
  3. Phoenix Arizona
  4. Phx
  5. Metro Phoenix
  6. Metro Phoenix AZ
  7. Valley Of The Sun
  8. Phoenix area
  9. Metropolitan Phoenix Area

Conclusion

When it come's to local pest control company optimization, there's way too many little things that add up in a big way to go over in this post. However, the combination of service + location is probably the single most fundamental part of a pest control company's SEO program. And it's often those variations and the use of long-tail keywords that will get your program off to a good start. It's pretty simple, really: if you want to have one of the top pest control websites in your area, it's got to be optimized for local search.

I opened my exterminating business - Goldshot Exterminating - on February 23, 1991. Back then the internet wasn't really a thing - at least not for the real people. As the years went by it became apparent that the guys who were showing up in search results were the ones who had more successful businesses. I began dabbling with it in the late 90's, but didn't get it right for several years. Once I figured out the local business optimization part of it, my business did very well. Even now (I no longer offer any PC related services) I sell lots of leads off of my website each month. It wouldn't be possible without the local customers.

I hope this article helps shed some light on the importance of optimizing your company for local customers and how the use of keyword variations can help with your SEO. And I hope that if you want help getting your pest control company on Google's page 1, you'll give me a call. After all: if you're not on page 1, it really doesn't much matter where you are, cause that's where the money is.

 

John Goldshot

Websites That Work, LLC

WebsitesThatWork.biz

928-275-7444

Home Page

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